Small camera placed at a “point of focus” such as an LCD display or kiosk will report key data (count of people in view, count of impressions/attention to the screen, and attention time toward the screen. Counts are split by gender and can be monitored in user-definable time slots (e.g., by hour, by time of day, by day, Prototype floor sign being developed with technology built in.
Effectively measure the opportunity (passer by traffic) and impressions (eyeballs) on a defined media placement, such as a LCD screen or display advertisement. Also effective at tracking kiosk traffic. Customers have the capability to know the demographics of the audience at the exact time their message is displayed
Can be used to track ingress and egress at a doorway (two systems to check traffic in each direction).
Counts traffic entering and exiting an event at controlled entry and exit points. System requires the camera to be placed directly above the entryway at a minimum height of 12 feet (for a 5 foot wide entrance) ~ Multiple cameras can be used to measure wider entrances. Counts can be monitored in user-definable time slots (e.g., by hour, by time of day, by day, etc.).
Attendance at a specific event can be tracked based on aggregation of multiple entrances
It is possible to aggregate a counting “corral” to measure interaction around an object of interest but ceiling heights and aesthetics make this less viable for mass deployment
Small wireless counters to track doorway traffic where camera technology may not be feasible. Counts can be monitored in user-definable time slots (e.g., by hour, by time of day, by day, etc.).